Before you spread the word, take time to think first. How many times have you been fed a pitiful image about Africa that prompted you to suddenly become a temporary social media activist? You can’t remember? How many times have you watched a documentary framing an issue that speaks to a crisis in Africa, and you shed a tear and were moved to repost the video to your FB timeline, or even shared it inbox to raise awareness on the matter? Countless I imagine. I love this age we live in. One thing happens five time-zones away and we are inundated with reports of it in less than 5 minutes. We are buried in the innards of the information monster and we seem to be oblivious to its numbing effects on us.

So constantly we are faced with the reality of dual living; the social media avatars we present, and the real us strutting the corridors of life and sucking up to the demands of bread and water. Armed with Blackberrys, Android devices, iPhones, pads, and pods, along with the power platforms of Facebook, Twitter, and the likes, we suddenly assume the active global citizen that lends it voice to almost every passing concern. We like, share, comment, spool, anything that gets our attention and quickly move on to the next big thing. We have so perfected the art of using emoticons that we even literally believe that a ‘lol’ means the user is bursting out in actual laughter.

There seems to be only one thing that is consistent, and that is the desire to belong to something bigger than us.  But as for actually getting involved in something bigger, we stand in apparent contradiction to our avatars. Sad innit? A while ago I wrote a blog post on the treadmill dynamic and why social media activity is like going somewhere but walking on a treadmill. We engage in so much visible activity but no tangible impact. As soon as I saw the Joseph Kony video earlier this week, I knew that suddenly we will have many social activist rekindling their passion for social justice. However, by the weekend, I expect that their profile pictures would have return to more real images of friends, parties, idols, etc.
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